Marketing Specialist

Company: Davis Chocolate
Location: Mishawaka
Posted on: August 7, 2022

Job Description:

OVERALL PURPOSE:The position is calling customers for both companies, maintain websites, update literature, support marketing medias and send out e-blasts. Must have knowledge of food industry and preferably chocolate. PRIMARY AREAS OF RESPONSIBILITY (Essential Functions):A. Internal Sales - 75% - calling customers.B. -Manage all marketing (25%) --- - - - - - - - -First week of the month - - - - - -a) Review online marketing (key words, expense, etc) - Google, Yahoo, Face book, etc. - - - - - -b) Review all our products for promotional pieces - - - - - -c) Where are people going on the website --- - - - - - - - -Second week: Work on the websites - - - - - -a) Update and develop new websites - - - - - -b) Working with Videos for sales promotions and training --- - - - - - - - -Third week: Research - - - - - - -a) - -Davis chocolate - - - - - -b) - -Deco-Chem - - - - - -c) Review all industries and other ink manufactures that would relate to our customers using ink. - - - - - -d) Market our inks through magazines (news releases and any advertisements) website, internet marketing firms --- - - - - - - - -Last week of the month:a) - -Provide monthly mailers for Deco-Chem (glass, plastic, metal) and Davis Chocolate. -Sales force or marketing person will contact customer to gain knowledge of what a product is used for and get print samples.b) - - - - - - - - - - - - - -Contact customer to get information about use of product and other means of promoting products.c) - - - - - - - - - - - - - -Manage technical data sheets, literature, SDS for sales and websited) - - - - - - - - - - - - - -Press releases - --- - - - - - - - -Provide weekly reports on work done for the weekDIRECT REPORTSNonePOSITION REQUIREMENTS:A. - - - - - - - -EDUCATION & EXPERIENCE --- - - - - - - - -High School diploma or GED in general studies; vocational classes a plus. --- - - - - - - - -Have some training in Adobe products (Dreamweaver, Photoshop, Indesign, etc.) and prefer CS5 version.B. - - - - - - - -COMPETENCIES -(Skills & Knowledge) --- - - - - - - - -Have verbal and written communication skills sufficient to communicate product information with customers and sales representatives. --- - - - - - - - -Prefer knowledge in (Excel, Word, publisher, Adobe Pagemaker, and other relevant programs) --- - - - - - - - -Continual customer service training is necessary to provide a presentable performance. --- - - - - - - - -Prefer key word advertising and top of the search engine -

Keywords: Davis Chocolate, Mishawaka , Marketing Specialist, Advertising , Mishawaka, Indiana