Senior Marketing Specialist

Company: PG Forsta
Location: Chicago
Posted on: June 2, 2025

Job Description:

Company DescriptionPG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare -perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.Our Mission:We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.Our Values:To put Human Experience at the heart of organizations so every person can be seen and understood.

• Energize the customer relationship:Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.
• Success starts with me:Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.
• Commit to learning:Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.
• Dare to innovate:We challenge the status quo with creativity and innovation as our true north.
• Better together:We check our egos at the door. We work together, so we win together.To work #bettertogether, we operate with a hybrid working model. For those near a hub location, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.Job Overview:The Marketing Specialist to helps drive engagement, retention, and advocacy among PG Forsta's existing customers. This role will develop and execute marketing programs that educate, inform, and inspire our customers, ensuring they maximize the value of Press Ganey's solutions.Duties and Responsibilities:*Customer Engagement Campaigns: Develop and implement multi-channel marketing campaigns to engage customers at various stages of their journey, from onboarding to renewal.*Email & Content Marketing: Create targeted email campaigns, newsletters, and educational content to drive product adoption, feature awareness, and continued engagement.*Customer Advocacy & Community Building: Manage customer advocacy programs, identifying champions, collecting testimonials, and encouraging participation in case studies, webinars, and speaking opportunities.*Webinars & Events: Support and promote customer-focused webinars and events to facilitate peer learning and best practice sharing.*Performance Analytics: Track and analyze campaign performance metrics, using insights to optimize engagement strategies and report on customer marketing effectiveness.Qualifications:*2-4 years of experience in customer marketing, lifecycle marketing, or related roles in a B2B company*Experience with email marketing platforms (HubSpot, Marketo, Pardot, etc.) and CRM tools (Salesforce).*Strong content creation skills, including writing customer-facing emails, case studies, and blog posts.*Familiarity with customer engagement strategies, loyalty programs, and advocacy initiatives.*Ability to analyze customer behavior and marketing performance data to drive decision-making.*Strong project management and cross-functional collaboration skills.*Excellent verbal and written communication skills.*Experience in B2B marketing, SaaS, or healthcare industry preferred.Education:*Bachelor's degree in Marketing, Communications, Business, or a related field.Don't meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Additional Information for US based jobs:Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state, or local protected class.Pay Transparency Non-Discrimination Notice - Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.The expected base salary for this position ranges from $85,000to $105,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.All your information will be kept confidential according to EEO guidelines.Our privacy policy can be found here:

Keywords: PG Forsta, Mishawaka , Senior Marketing Specialist, Advertising , Chicago, Indiana