Regional Promotions Specialist

Company: IGT
Location: Mishawaka
Posted on: November 22, 2021

Job Description:

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

Overall Objective and Purpose

The Regional Promotions Specialist position (based in northern Indiana at the Hoosier Lottery Mishawaka office) will work across disciplines to ensure that the investment in public relations, sponsorships and event marketing results in increased relevance and sales on behalf of the Hoosier Lottery. Marketing events create engaging trial and engagement opportunities with players, as well as on-site sales opportunities. This role will join our marketing team to create compelling community partnerships and execute successful, fun and entertaining promotional event activations at sporting events, concerts, State Fair events, community festivals and retail locations. This role is aligned around the Hoosier Lottery brand's specific business and sponsorship objectives. The marketing team is a full 360 organization including brand management, media and advertising, public relations, retail, interactive/digital/social, promotions, and graphic services competencies.

The Regional Promotions Specialist role is responsible for planning, overseeing and implementing sponsorship and retail event activations reporting to the Sr. Manager, Public Relations, Sponsorships and Event Marketing. Responsibilities include relationship building, creative vision, successful completion of events, analysis of results, and working alongside peers within the Event Marketing team.

Generating over $1.5 billion in sales annually, IGT-Indiana is responsible for marketing, product development, sales, technology and operations functions on behalf of the Hoosier Lottery. Our shared mission is to maximize net income to the State of Indiana in a socially responsible manner.

Responsibilities

--- Identify new potential sponsorship opportunities within designated region.
--- Work independently and in conjunction with the Indiana Lottery's staff and advertising agencies on design layouts, product development, and sourcing and purchasing that are related to retail and POS development.
--- Assist in the design, development and production of communications materials to sales representatives and retailers.
--- Assist with the development of policies and procedures regarding POS and promotional materials distribution directives.
--- Assist Event Marketing Manager in the design and execution of statewide and regional drawings, contests and games in support of Lottery marketing and sales strategies.
--- Assist in the pre and post analysis of partnerships and promotions to determine overall effectiveness and return-on-investment.
--- Day-to-day management of sponsorship and event execution including selling and redeeming Hoosier Lottery Scratch-off and Draw game tickets at Hoosier Lottery sponsored events.
--- Assists Regional Managers, Local Sales Representatives and fellow Regional Promotions Specialists with coordination of local events and news conferences held on retailer property including:
o Performs ticket validations for the sellers and players at Hoosier Lottery sponsored events.
o Verifies inventory and cash at opening and closing of Hoosier Lottery sponsored events.
o Assists with setup and tear down of all promotional equipment at each event.
o Responsible for regional promotional product inventory, tracking, issuing product for events and monthly usage reporting to the Events and Sponsorship Manager.
o Responsible for regional promotional ticket inventory, tracking and monthly usage reporting.
--- Assists Sr. Manager-Public Relations, Sponsorships and Event Marketing and Event Marketing Manager with weekly and monthly reports.
--- Assist with Winner Interviews.
--- Assists customers with questions concerning the Lottery and its products.
--- Completes post sponsor and/or campaign analysis of all sponsored events.
--- Provides photography and social media assistance for internal and external events.
--- Collaborates on the coordination of new conferences and check presentations.
--- Ensures that the customer/player is 18 years of age or older. Verifies age by asking for identification.
--- Performs other required tasks as assigned.

Scope

Complexity of functions responsible for or influenced: Training is provided for company policies, corporate social responsibility, responsible gaming, event activations and player engagement.

Diversity of locations responsible for or influenced: Emphasis for this role is Northern Indiana, with support as needed Statewide (Indiana).

Financial Accountability: Responsible for inventory and cash at Hoosier Lottery sponsored events.

Qualifications

--- Bachelor's degree from a four-year college or university, or equivalent combination of education and experience.
--- Minimum of two years marketing experience with specific emphasis in event and sponsorship strategy planning and implementation.
--- Strong work ethic, excellent time management and organizational skills, and a very precise and detail-oriented mindset in all areas of marketing execution.
--- Excellent communication skills and interpersonal skills, with ability to form strong working relationships.
--- Ability to effectively work under tight deadlines and manage projects independently.
--- Knowledge of and ability to handle and balance money transactions accurately.
--- Previous customer service experience.
--- Proficiency in Word, Excel and PowerPoint.
--- Working knowledge of social media.
--- Must be available to work weekends, afternoons, some holidays and during the Indiana State Fair.
--- Ability to lift at least 25 pounds.
--- Valid driver's license with minimal infractions.
--- Ability to utilize navigation system.
--- Ability to develop Excel spreadsheets with formulas for the purposes of analyzing the effectiveness of a promotion.
--- Creative skills that can develop, modify and execute event marketing promotional concepts and strategies.
--- Knowledge of Hoosier Lottery retail and POS strategies, products and components.
--- Knowledge of Hoosier Lottery gaming systems, terminals and transaction processing.
--- Ability to travel between the Mishawaka regional office and Hoosier Lottery Headquarters in Indianapolis.

Keys to Success

--- Building collaborative relationships
--- Decision making
--- Drive results
--- Foster innovation
--- Personal energy
--- Self-leadership

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit .

Keywords: IGT, Mishawaka , Regional Promotions Specialist, Other , Mishawaka, Indiana