Regional Promotions Specialist
Posted on: November 22, 2021
IGT is the global leader in gaming. We enable players to
experience their favorite games across all channels and regulated
segments, from Gaming Machines to Lotteries to Interactive. We have
a well-established local presence and relationships with
governments and regulators in more than 100 countries around the
world, and create value by adhering to the highest standards of
service, integrity, and responsibility. IGT has over 12,000
Overall Objective and Purpose
The Regional Promotions Specialist position (based in northern
Indiana at the Hoosier Lottery Mishawaka office) will work across
disciplines to ensure that the investment in public relations,
sponsorships and event marketing results in increased relevance and
sales on behalf of the Hoosier Lottery. Marketing events create
engaging trial and engagement opportunities with players, as well
as on-site sales opportunities. This role will join our marketing
team to create compelling community partnerships and execute
successful, fun and entertaining promotional event activations at
sporting events, concerts, State Fair events, community festivals
and retail locations. This role is aligned around the Hoosier
Lottery brand's specific business and sponsorship objectives. The
marketing team is a full 360 organization including brand
management, media and advertising, public relations, retail,
interactive/digital/social, promotions, and graphic services
The Regional Promotions Specialist role is responsible for
planning, overseeing and implementing sponsorship and retail event
activations reporting to the Sr. Manager, Public Relations,
Sponsorships and Event Marketing. Responsibilities include
relationship building, creative vision, successful completion of
events, analysis of results, and working alongside peers within the
Event Marketing team.
Generating over $1.5 billion in sales annually, IGT-Indiana is
responsible for marketing, product development, sales, technology
and operations functions on behalf of the Hoosier Lottery. Our
shared mission is to maximize net income to the State of Indiana in
a socially responsible manner.
--- Identify new potential sponsorship opportunities within
--- Work independently and in conjunction with the Indiana
Lottery's staff and advertising agencies on design layouts, product
development, and sourcing and purchasing that are related to retail
and POS development.
--- Assist in the design, development and production of
communications materials to sales representatives and
--- Assist with the development of policies and procedures
regarding POS and promotional materials distribution
--- Assist Event Marketing Manager in the design and execution of
statewide and regional drawings, contests and games in support of
Lottery marketing and sales strategies.
--- Assist in the pre and post analysis of partnerships and
promotions to determine overall effectiveness and
--- Day-to-day management of sponsorship and event execution
including selling and redeeming Hoosier Lottery Scratch-off and
Draw game tickets at Hoosier Lottery sponsored events.
--- Assists Regional Managers, Local Sales Representatives and
fellow Regional Promotions Specialists with coordination of local
events and news conferences held on retailer property
o Performs ticket validations for the sellers and players at
Hoosier Lottery sponsored events.
o Verifies inventory and cash at opening and closing of Hoosier
Lottery sponsored events.
o Assists with setup and tear down of all promotional equipment at
o Responsible for regional promotional product inventory, tracking,
issuing product for events and monthly usage reporting to the
Events and Sponsorship Manager.
o Responsible for regional promotional ticket inventory, tracking
and monthly usage reporting.
--- Assists Sr. Manager-Public Relations, Sponsorships and Event
Marketing and Event Marketing Manager with weekly and monthly
--- Assist with Winner Interviews.
--- Assists customers with questions concerning the Lottery and its
--- Completes post sponsor and/or campaign analysis of all
--- Provides photography and social media assistance for internal
and external events.
--- Collaborates on the coordination of new conferences and check
--- Ensures that the customer/player is 18 years of age or older.
Verifies age by asking for identification.
--- Performs other required tasks as assigned.
Complexity of functions responsible for or influenced: Training is
provided for company policies, corporate social responsibility,
responsible gaming, event activations and player engagement.
Diversity of locations responsible for or influenced: Emphasis for
this role is Northern Indiana, with support as needed Statewide
Financial Accountability: Responsible for inventory and cash at
Hoosier Lottery sponsored events.
--- Bachelor's degree from a four-year college or university, or
equivalent combination of education and experience.
--- Minimum of two years marketing experience with specific
emphasis in event and sponsorship strategy planning and
--- Strong work ethic, excellent time management and organizational
skills, and a very precise and detail-oriented mindset in all areas
of marketing execution.
--- Excellent communication skills and interpersonal skills, with
ability to form strong working relationships.
--- Ability to effectively work under tight deadlines and manage
--- Knowledge of and ability to handle and balance money
--- Previous customer service experience.
--- Proficiency in Word, Excel and PowerPoint.
--- Working knowledge of social media.
--- Must be available to work weekends, afternoons, some holidays
and during the Indiana State Fair.
--- Ability to lift at least 25 pounds.
--- Valid driver's license with minimal infractions.
--- Ability to utilize navigation system.
--- Ability to develop Excel spreadsheets with formulas for the
purposes of analyzing the effectiveness of a promotion.
--- Creative skills that can develop, modify and execute event
marketing promotional concepts and strategies.
--- Knowledge of Hoosier Lottery retail and POS strategies,
products and components.
--- Knowledge of Hoosier Lottery gaming systems, terminals and
--- Ability to travel between the Mishawaka regional office and
Hoosier Lottery Headquarters in Indianapolis.
Keys to Success
--- Building collaborative relationships
--- Decision making
--- Drive results
--- Foster innovation
--- Personal energy
IGT is committed to sustaining a workforce that reflects the
diversity of the global customers and communities we serve,
creating a fair and inclusive culture that enables all our
employees to feel valued, respected and engaged. IGT is an equal
opportunity employer. We provide equal opportunities without regard
to sex, race, color, religion, age, national origin or ancestry,
disability, veteran status, sexual orientation, genetic
information, gender identity or expression, and any other personal
attributes protected by federal, state, or other laws. We thank all
applicants for applying; however, only those selected to interview
will be contacted.
In addition to our competitive benefits package, we offer employees
a 401(k) Savings Plan with Company contributions, tuition
reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more
information, please visit .
Keywords: IGT, Mishawaka , Regional Promotions Specialist, Other , Mishawaka, Indiana
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