Brand & Marketing Manager

Company: Pella Windows & Doors of Northern Indiana
Location: Mishawaka
Posted on: June 20, 2022

Job Description:

Position Overview: The Pella Brand and Marketing Manager is the face and voice of Pella in our showroom and within the Northern Indiana community. The Brand and Marketing Manager will be responsible for increasing brand awareness, local marketing, generating traffic to the showrooms and sales opportunities, provide customers with an exceptional customer experience. Customer/Client Interactions- - - - - - - -Consult with showroom guests and call-ins to answer questions and educate customers about Pella products and capabilities - - - - - - - -Display and or demonstrate products in the showrooms and/or events, using samples, digital tools and or collateral, emphasizing features and benefits of Pella products- - - - - - - -Qualify customers when scheduling appointment for outside sales representatives and set proper expectations regarding the retail replacement process- - - - - - - -Complete credit card sales transactions by processing payment via CyberSource. - - - - - - - -Support Pella's key imperative for customer satisfaction - - - - - - - -Ability to communicate with a variety of customers, homeowners, contractors, architects, and designers. - - - - - - - -Ability to de-escalate difficult customers and troubleshoot issues to improve the customer experience. Product & Technology - - - - - - - -Answer and research technical questions related to Salesforce - - - - - - - -General knowledge on construction and building processes - - - - - - - -Ability to read and interpret blueprints - - - - - - - -General service knowledge Sales & Marketing - - - - - - - -Develop a local marketing plan for both Northern Indiana territories within budget guidelines- - - - - - - -Drive traffic and increase public awareness to the showrooms through event creation and marketing efforts in tandem with the sales teams - - - - - - - -Nurture relationships with a variety of local marketing and advertising agents- - - - - - - -Work with members of the GALE Marketing team, Distribution and Fulfillment teams to meet overall goals and coordinate strategies of the branch. - - - - - - - -Evaluate promotional, sponsorship or event opportunities that can positively impact the business and brand. - - - - - - - -Actively pursue and investigate innovative marketing opportunities to promote business growth - - - - - - - -Negotiate, manage, and facilitate contracts. - - - - - - - -Facilitate the set up for innovative marketing vendors - - - - - - - -Responsible for approval and follow up to make sure all marketing invoices are moving through the process. - - - - - - - -Meet and negotiate with marketing sales reps on a variety of marketing options and opportunities - - - - - - - -Identify, set up and maintain relationships with vendors supplying promotional items, printing companies, local community organizations with sponsorship opportunities. - - - - - - - -Design, write, create print, radio, and OTT marketing ads, as needed, to reflect local market- - - - - - - -Provide marketing partners with creatives needed to facilitate our advertisements - - - - - - - -Review, edit and approve ads prior to publication or airing. - - - - - - - -Provide support, as needed, to sales reps by assisting with customer/client visits to the showrooms or phone call. Event Management - - - - - - - -Work with the Trade Manager on an annual events schedule that will strengthen current business relationships and encourage new business opportunities. - - - - - - - -Organize, lead, and manage events, including but not limited to, identifying locations, budget, expected outcomes, invitations, identify and purchase items needed for the events, staffing of events, follow up on invoices and payments. - - - - - - - -Develop, manage, and attend local and showroom events- - - - - - - -Lead presentations or training sessions with staff -- - - - - - - -Ability to work weekend and evening hours Showroom Management - - - - - - - -Manage both showroom locations- - - - - - - -Supervisor for showroom staff - - - - - - - -Oversee the showroom cleanliness and neatness to ensure favorable and hospitable setting for all customers including but not limited to dusting, cleaning windows, taking out garbage - - - - - - - -Resolve any showroom concerns regarding electrical, heating/cooling, or plumbing issues or repairs, by contacting appropriate contractors to address the issues. - - - - - - - -Ensure showroom staff has necessary supplies to keep showroom stocked with office, sales/marketing, and beverage service supplies - - - - - - - -Follow all company safety policies and procedures and reporting of safety concerns - - - - - - - -Communicate with sales representatives regarding any client or customer visits to the showroom. Administrative Responsibilities - - - - - - - -Input and maintain accurate information in lead management software - - - - - - - -Schedule, cancel and update customer information within Salesforce - - - - - - - -Cover for showroom staff as needed, including vacations, illness, appointments, etc. - - - - - - - -Provide input and insights in areas that could enhance brand performance and recognition - - - - - - - -Troubleshoot and identify solutions to streamline processes or improve the customer experiences. - - - - - - - -Maintain open lines of communication with sales representatives, service team, and managers to be sure any customer/client concerns are addressed in a timely manner.- - - - - - - -Answer phones as needed Skills/Knowledge - - - - - - - -Positive personality - - - - - - - -Skilled at relating to and supporting a variety of customers - - - - - - - -Problem-solving, time management and organization skills - - - - - - - -Self-starter, demonstrates a strong work ethic and is responsive to customer and client needs - - - - - - - -Able to work with complexity and follow through - - - - - - - -Trustworthy and dependable - - - - - - - -Leads by example - - - - - - - -Able to maintain open and effective communication with cross functional teams - - - - - - - -Works collaboratively with customers and 'Pella Team members - - - - - - - -Adaptable to changing processes and priorities - - - - - - - -Works well without close supervision while keeping manager informed - - - - - - - -Continuous learner and practices self-development Supervisory Responsibilities - - - - - - - -Manage showrooms and team members as well as manage the relationship with outside agencies, vendors, and partners responsible for day-to-day execution of developing, distribution, and marketing efforts to support planned sales. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Must have a bachelor's degree or associate degree; or two years related experience and/or training or equivalent combination of education and experience. Prior knowledge of general construction applications and terminology and/or window and door applications or components if desirable but not required. Familiarity with design and reading/interpreting blueprints, is preferred. Language and Communication Skills Ability to read and analyze documents related to contracts and work documents. Ability to draft reports, and business correspondence. Ability to verbal present information and respond to questions from customers, managers, and the public. Professional SkillsMust present a clean and neat physical appearance and strictly abide by the company dress code serving as the role model for other employees, customers, and visitors. Reasoning Abilities/Mathematical Skills Ability to solve practical and arithmetic problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to perform calculations using units of money, time, measurements etc. Computer Skills Proficiency with Microsoft Word, Excel, Outlook, PowerPoint, Salesforce software applications. Employee is expected to develop proficiency with Pella's proprietary software programs as well. Physical Demands While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands, stoop, kneel, crouch as needed. The employee may occasionally lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision, distance vision color vision, and ability to adjust focus

Keywords: Pella Windows & Doors of Northern Indiana, Mishawaka , Brand & Marketing Manager, Professions , Mishawaka, Indiana